Fábrica Gutierrez used to be an old toy factory in Palma. When a newer generation took hold of the business, a brand rethink was needed to reflect a smaller, younger model for the island's outlet. Located in the trendy neighbourhood of Santa Catalina, the small shop caters for a hip crowd of both locals and tourists. The project allowed us to explore its graphic vocabulary; to retain some of the old, but also to incorporate a vibrant visual language full of quirks, illustrations and custom fonts. “Una tienda para niños y niñas super majos”.